It may seem impossible, but your small business and non-profit needs to look at scaling up your current marketing. Take what works and look at how best to expand. Small Business Trends had a great article today on this subject, and it can be found here. One of their tips that really struck me from personal … More Scaling Up Your Marketing
If you are like many successful businesses and nonprofits – you are already on Facebook. It’s a great tool that already has many of your customers on it. So today, we want to make sure that you are getting the most out of your page. … More Setting Your Facebook Page Up for Success
Twitter is a growing outlet for small businesses. Not only is it a short message communication tool that allows you to share information in real time, it is a searchable resource and a great way to build relationships. But what do you need to know to get started? … More Twitter 101 for Small Businesses
Before Social Media Think back 10 years ago. Let’s say you had a HORRIBLE experience at your local pizza place. (I know – hard to imagine pizza being bad, but play along!) Your server was rude, the pizza was horrible, and to top it off, they overcharged you. How do you address the situation? Of … More Why Your Organization Can’t Ignore Social Media
Information moves much more quickly in today’s world; there is a higher volume of information, coming more quickly and surrounded by a LOT of noise. How do you keep abreast of news in your specific field? … More Stay on Top of Your Industry: Use a Feed Reader
Look, I get it. Press releases are old school. They are thought of as dry, dusty, and boring. But as a small business, a press release can be your best friend if you know how to use it right. … More Who Needs Press Releases Anymore?
Today’s marketing requires social media with brilliant visuals. And nothing is worse that preparing a great message and image only to find that your social media platform cut it off in the wrong spot. … More Social Image Cheat Sheet
Heard of Facebook #Reactions? Here’s the low-down for small businesses and #nonprofits. … More Facebook Reactions – What Are They?
In every sector, at some point, a crisis will arise. Chaos is inevitable, but your organization has a choice in how to respond to it. Non-profit organizations, in my experience, are the least prepared for a crisis and usually understaffed in the communications department. So, I’ve pulled together some resources to help – from identifying a crisis to addressing it on social media. Please let me know if there are any other tools or information that your organization finds helpful! … More Preparing for a Crisis at Your Non-Profit
Social media provides us with a wonderful opportunity to stay in touch in real-time with our customers, regardless of what industry we’re in. Recently, an article on healthcare marketing and PR came across my desk – this person was able to translate a negative review into a positive scenario through the hospital’s social media response. … More Meeting People Where They Are