Preparing for a Crisis at Your Non-Profit

In every sector, at some point, a crisis will arise.  Chaos is inevitable, but your organization has a choice in how to respond to it.  Non-profit organizations, in my experience, are the least prepared for a crisis and usually understaffed in the communications department.  So, I’ve pulled together some resources to help – from identifying a crisis to addressing it on social media.  Please let me know if there are any other tools or information that your organization finds helpful!

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General Information on Crisis Communication

Crisis Communication Plan Example – NIU

Non-Profit Crisis Communication Toolkit (PDF) – Colorado Nonprofit Association

7 essentials for crisis navigation – Ragan’s PR Daily

Digital Media Response

Framing the Crisis in the Digital Environment (PDF) – University of Oklahoma

How to Respond to a Social Media Crisis – Social Media Examiner

Step-by-Step Guide to Handling a Crisis on Social Media – Huffington Post

Stakeholder Communication

Secrets to Stakeholder Communication During a Crisis – Cutting Edge PR

Involving Stakeholders in Change – KnowHow Nonprofit

Crisis Response Strategies, Stakeholders, and News Coverage (PDF) – University of Miami

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